Hot flashes. Disrupted sleep. Vaginal dryness. Thinning hair. These are just a few of the symptoms caused by the hormonal changes of menopause, which virtually all women experience, and yet why do so few women talk about or address these symptoms?
According to new research from Bonafide, a company that sells products to treat women’s health concerns, 73 per cent of women don’t treat their menopause symptoms. The new study from Bonafide, The State of Menopause Study, was conducted with 1,039 women ages 40 to 65 across the United States. Some of the findings, as covered in Forbes, are rather revealing:
- 29% of women surveyed never sought information about menopause before they experienced it,
- 45% didn’t know the difference between perimenopause and menopause itself,
- and 20% had experienced symptoms for a year or more before being assessed by a healthcare provider and 34% had never been formally assessed or diagnosed as menopausal.
Which all points to that many women haven’t discussed menopause or the symptoms they’re experiencing with their doctor. It remains a taboo topic for many women.
But with generational differences come different attitudes toward treatment, and with the number of menopausal women worldwide estimated to reach 1.1 billion by 2025, there is a shift we can expect in terms of the marketing of menopause-related products and services available. The menopause market is an estimated $600 billion alone and yet a mere five percent of women’s health startups funded in 2019 were focused on menopause.
For more on the potential of this growing market, and the findings from the survey, check out the Forbes article here.
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